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SMS Policy

 

SMS Policy
Last updated: August 31, 2026

Denbright Dental Labs ("we," "us," or "our") uses text messaging (SMS/MMS) for the programs described below. This policy explains who we contact, how consent is collected, and how to manage your messaging preferences.

 

1. Our Text Messaging Programs

HR and Employee Communications
HR staff and managers may contact Denbright employees via text for scheduling, benefits inquiries, onboarding support, and general HR assistance.

  • Who sends messages: HR team members using dedicated business phone numbers assigned through Zoom.

  • How we obtain consent: During onboarding, employees log into the company HR platform (Paylocity) and enter their mobile phone number. Employees then select their preferred communication methods, including whether they consent to receive text messages from HR. Consent is recorded and stored within Paylocity prior to any messages being sent. Current employees provided their mobile number and communication preferences during their original onboarding process.

  • Message types: Scheduling, benefits information, onboarding support, HR notices, and general HR assistance.

  • Marketing messages: None. This program is for HR and operational communications only.

  • Business hours: Messages are sent during normal business hours only.

Customer and Marketing Communications
We may send text messages to dental professionals and customers who have opted in via a Denbright website form.

  • How we obtain consent: You may opt in by checking the SMS consent checkbox on any Denbright contact or registration form at denbright.com. This checkbox is unchecked by default and requires your affirmative action. A link to this SMS Policy and our Privacy Policy is provided at the point of opt-in. SMS consent is not required to purchase our products or services.

  • Message types: Case updates, product and service information, promotional offers, CE event invitations, and educational content.

Lab Case Communications
Our partner lab teams may contact dental professionals via text using company-issued devices to discuss active cases, request clarifications, or coordinate case details.

  • How we obtain consent: These messages are sent only to dental professionals with an active account who have provided their mobile number during account setup with one of our partner labs.

  • Message types: Active case discussion, clarification requests, and case coordination only. No marketing messages.

2. Opt-Out

Reply STOP to stop. You will receive one final confirmation message and no further messages will be sent to that number.

To resume receiving messages after opting out, employees may contact HR directly to update their communication preferences in Paylocity. Customers may contact us at info@denbright.com.

3. Help

Reply HELP for help. You may also contact us at info@denbright.com.

4. Message Frequency

Message frequency varies. Frequency depends on your communication preferences and, for HR and case communications, the activity level of your account or role.

5. Costs

Message and data rates may apply. Contact your wireless carrier for rate information.

6. Carriers

Wireless carriers are not liable for delayed or undelivered messages.

7. Mobile Data and SMS Privacy

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your mobile phone number and text messaging consent are subject to the following specific protections:

  • We will not sell, rent, share, or transfer your mobile phone number or SMS opt-in status to any third party, affiliate, or marketing partner for marketing or promotional purposes.

  • Text messaging originator opt-in data and consent will not be shared with any third party for any purpose, including marketing, advertising, data analytics, or list building.

  • Your mobile number will not be added to any marketing list shared with or sold to a third party.

  • Opt-in consent obtained for one of our SMS programs will not be used to enroll you in any third-party messaging program.

  • Mobile data is excluded from all advertising platform uploads, including Meta, LinkedIn, and Google.

8. Privacy

Your information is handled in accordance with our Privacy Policy.

9. How to Contact Us

If you have questions about this SMS Policy, you can email us at: info@denbright.com

10. Changes to This Policy

We may update this SMS Policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this page. Your continued use of our text messaging programs after any update means you accept the revised policy.