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Privacy Policy

 

Privacy Policy
Last updated: Sept 8, 2026

Denbright Dental Labs, ("we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, marketing content, forms, and services. For information specifically about our text messaging programs, see our SMS Policy.

By using our website, you agree to the terms in this Privacy Policy.

 

1. Information We Collect

Information you choose to provide
We collect information you submit directly to us, including when you:

  • Fill out a contact form

  • Request a consultation, quote, or demo

  • Register for an event or webinar

  • Subscribe to emails or marketing updates

  • Provide your mobile number to opt in to SMS communications

This may include:

  • Name

  • Practice / business name

  • Email address

  • Phone number

  • Job title / role

  • Case or product information you send us

  • Any other details you include in a message

Information collected automatically
When you visit our website, we (and service providers we use, like HubSpot and analytics tools) may automatically collect:

  • IP address

  • Browser type and version

  • Device type and unique device identifiers

  • Pages viewed and links clicked

  • Referring / exit pages

  • Date / time of visits

  • General location (city/region)

We may also use cookies, web beacons, pixels, tags, and similar tracking technologies to understand how visitors use our site and to improve our marketing.

Children Under 13
We do not knowingly contact or collect personal information from children under 13. Our website and services are intended for dental professionals and business contacts only. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@denbright.com so we can promptly remove the information.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide customer support

  • Send requested information about our products, services, workflows, and promotions

  • Register you for events, trainings, or webinars

  • Improve our website, marketing, and operations

  • Personalize content and ads

  • Follow up on orders, cases, or service requests

  • Support HR communications with employees and staff

  • Maintain security and prevent fraud

  • Comply with legal obligations

We do not sell or share your personal information with third parties for their own marketing, advertising, or commercial purposes.

3. Marketing Communications

If you provide your contact information, we may send you emails, messages, or phone calls related to:

  • Product information

  • Educational content

  • Service updates

  • Promotions and offers

  • Event invitations

You can opt out of marketing emails at any time by clicking "unsubscribe" in the email. You can also request removal by contacting us (see Section 10).

Note: We may still contact you with non-marketing messages related to active work with us (for example, case status, order questions, billing, logistics, etc.).

4. SMS / Text Messaging

Denbright Dental Labs operates the following text messaging programs. For full details including opt-in and opt-out instructions, visit our SMS Policy.

HR and Employee Communications
HR staff and managers may contact Denbright employees via text using dedicated business phone numbers assigned through Zoom for scheduling, benefits inquiries, onboarding support, and general HR assistance. During onboarding, employees log into Paylocity and enter their mobile number and select their communication preferences, including consent to receive HR text messages. Consent is recorded in Paylocity prior to any messages being sent. Messages are sent during normal business hours only. Reply STOP to stop. Reply HELP for help.

Customer and Marketing Communications
We may send text messages to dental professionals and customers who have opted in via the SMS consent checkbox on Denbright website forms. Messages may include case updates, product and service information, promotional offers, CE event invitations, and educational content. The checkbox is unchecked by default and requires your affirmative action. SMS consent is not required to purchase our products or services. Message frequency varies. Message and data rates may apply. Reply STOP to stop. Reply HELP for help.

Lab Case Communications
Our partner lab teams may contact dental professionals via text using company-issued devices to discuss active cases, request clarifications, or coordinate case details. These messages are sent only to dental professionals with an active account who have provided their mobile number during account setup.

Mobile Data Protection
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Denbright will not share any mobile data originating from you through a text messaging program except with your consent or as necessary to provide you communications about our services. Denbright will not share mobile opt-in data or consent collected through text messaging programs with third parties, except as necessary to provide the messaging service you requested or as required by law.

Phone numbers and SMS opt-in data are excluded from all advertising and retargeting activities.

5. Cookies and Tracking

We use cookies, web beacons, pixels, and similar technologies to:

  • Keep the site functioning

  • Analyze website traffic and performance

  • Improve the experience

  • Support advertising and retargeting

We use Google Analytics and Google Ads Conversion Tracking to measure traffic and campaign performance. These tools collect behavioral data only and do not receive personal contact information.

The Meta Pixel and LinkedIn Insight Tag are active on our website and track visitor behavior to measure ad performance and build retargeting audiences. Phone numbers and SMS opt-in data are excluded from all advertising and retargeting activities.

You can control cookies through your browser settings. If you block certain cookies, parts of the site may not function as expected.

6. How We Share Information

Denbright will not share any mobile data originating from you through a text messaging program except with your consent or as necessary to provide you communications about our services. Denbright will not share mobile opt-in data or consent collected through text messaging programs with third parties, except as necessary to provide the messaging service you requested or as required by law. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may share other information with:

  • Mobile and SMS data exclusion: Mobile phone numbers, SMS opt-in status, and text messaging consent are explicitly excluded from all sharing described in this section. This data is not shared with service providers, advertising platforms, partner labs, or any other third party for marketing, commercial, or any other purpose.

  • Service providers / processors who help us run our business (for example: website hosting, email marketing tools, CRM systems, analytics platforms, payment services, and communication tools). These providers are only permitted to use your information to perform services on our behalf and are subject to confidentiality agreements.

  • Partner labs (Frontier Dental Laboratories, Absolute, Burbank Dental Lab, Friendship Dental Lab, D&S, JJKDA, and Nu-Art Dental Lab) when necessary to coordinate and fulfill a dental case or service request. These labs are owned by Denbright and are not independent third parties. We do not share your phone number, SMS opt-in status, or mobile messaging data with these labs for marketing or commercial purposes.

  • Advertising platforms: Meta (Facebook/Instagram) and LinkedIn receive data from us in two ways: (1) website visitor behavior via the Meta Pixel and LinkedIn Insight Tag; and (2) periodic uploads of encrypted email address lists for custom audience targeting and lookalike audience creation. These lists are used solely for ad targeting. Phone numbers and SMS opt-in data are excluded from these uploads.

  • Google receives behavioral data via Google Analytics and Google Ads Conversion Tracking. This is behavioral data only and does not include personal contact information.

  • Legal and compliance if required by law, to protect our rights, or to investigate fraud or security issues.

  • Business transfers: In the event of a merger, acquisition, liquidation, dissolution, or sale of assets, your information may be transferred to a successor or purchaser as part of that transaction. We will attempt to notify you to the extent permitted by law.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell personal information to third parties.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect and store.

However, no method of transmission over the internet or method of storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We keep your information for as long as needed to:

  • Provide services

  • Communicate with you

  • Meet legal, tax, or regulatory requirements

  • Maintain business records

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely store it.

9. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we have about you

  • Correct or update that information

  • Ask us to delete it

  • Ask us to stop sending marketing communications

  • Opt out of SMS / text messages (see Section 4 or our SMS Policy)

  • Know whether your personal information has been sold or disclosed, and to whom

California residents are legally entitled, at no charge and no more than once per calendar year, to request information about how we may have shared their personal information with third parties for direct marketing purposes during the prior calendar year. To make this request, contact us at info@denbright.com.

To exercise these rights, contact us using the information in Section 10. We may need to verify your identity before completing certain requests.

10. How to Contact Us

If you have questions about this Privacy Policy or want to make a request regarding your data, you can email us at: info@denbright.com

11. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this page. Your continued use of the website after any update means you accept the revised policy.