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Privacy Policy

 

Privacy Policy
Last updated: October 31, 2025

Denbright (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, marketing content, forms, and services.

By using our website, you agree to the terms in this Privacy Policy.

1. Information We Collect

Information you choose to provide
We collect information you submit directly to us, including when you:

  • Fill out a contact form

  • Request a consultation, quote, or demo

  • Register for an event or webinar

  • Subscribe to emails or marketing updates

  • Send us an email or message

This may include:

  • Name

  • Practice / business name

  • Email address

  • Phone number

  • Job title / role

  • Case or product information you send us

  • Any other details you include in a message

Information collected automatically
When you visit our website, we (and service providers we use, like HubSpot and analytics tools) may automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages viewed and links clicked

  • Referring/exit pages

  • Date/time of visits

  • General location (city/region)

We may also use cookies, pixels, tags, and similar tracking technologies to understand how visitors use our site and to improve our marketing.

2. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide customer support

  • Send requested information about our products, services, workflows, and promotions

  • Register you for events, trainings, or webinars

  • Improve our website, marketing, and operations

  • Personalize content and ads

  • Follow up on orders, cases, or service requests

  • Maintain security and prevent fraud

  • Comply with legal obligations

We do not sell your personal information.

3. Marketing Communications

If you provide your contact information, we may send you emails, messages, or phone calls related to:

  • Product information

  • Educational content

  • Service updates

  • Promotions and offers

  • Event invitations

You can opt out of marketing emails at any time by clicking “unsubscribe” in the email. You can also request removal by contacting us (see Section 9).

Note: We may still contact you with non-marketing messages related to active work with us (for example, case status, order questions, billing, logistics, etc.).

4. Cookies and Tracking

We use cookies and similar technologies to:

  • Keep the site functioning

  • Analyze website traffic and performance

  • Improve the experience

  • Support advertising and retargeting

You can control cookies through your browser settings. If you block certain cookies, parts of the site may not function as expected.

Some tracking may be done by our service providers (for example, HubSpot analytics or advertising platforms) to help us measure interest in our services.

5. How We Share Information

We may share information with:

  • Service providers / processors who help us run our business (for example: website hosting, email marketing tools, CRM systems, analytics platforms, payment services, shipping/courier services). These providers are only allowed to use your information to perform services for us.

  • Business partners or labs we work with when it is necessary to fulfill a request from you (for example, coordinating service on a case you send us).

  • Legal and compliance if required by law, to protect our rights, or to investigate fraud or security issues.

We do not sell personal information to third parties.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect and store.

However, no method of transmission over the internet or method of storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We keep your information for as long as needed to:

  • Provide services

  • Communicate with you

  • Meet legal, tax, or regulatory requirements

  • Maintain business records

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely store it.

8. Your Rights

Depending on where you live, you may have the right to:

  • Access the personal information we have about you

  • Correct or update that information

  • Ask us to delete it

  • Ask us to stop sending marketing communications

To exercise these rights, contact us using the information in Section 9. We may need to verify your identity before completing certain requests.

9. How to Contact Us

If you have questions about this Privacy Policy or want to make a request regarding your data, you can email us at: info@denbright.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of the website after any update means you accept the revised policy.